Nike x Red Hook Crit

Nike approached us with a proposition to create an all-encompassing art installation for the milestone 10th edition of their renowned race. As sponsors of the race, Nike wanted to incorporate the Kiss my Airs campaign featuring the Air Vapormax Flyknit. The objective was to create an installation that could effectively serve as a traversable "tunnel" for the participating runners.

Getting all sorts of inspiration from Red Hook’s street textures and people, we went on to design an immersive space for audiences to interact with as well as cheer on their favorite runners.

Background

David August Trimble first held the Red Hook Criterium in March 2008 on the sleepy streets of Red Hook, Brooklyn, with about 15 cyclists on bikes intended for a velodrome. It was informal and unsanctioned, with little vision for the future. Over the years, it gained so much popularity that it has inspired similar fixed-gear criteriums around the world.

Video

Yok and Sheryo Red Hook Crit from theyok on Vimeo.

The installation comprised a pair of 40-foot containers, both painted both inside and out. Their exteriors crafted using reclaimed materials sourced from the local area, including items such as gates, doors, wood, corrugated metal tin sheets and chain link fences. In true Brooklyn fashion, the Air Vapormax Flyknits were draped over power cables, we even included a striking red seafaring hook as part of the design. 

Yok and Sheryo NIke Red Hook Crit 5k Marathon from theyok on Vimeo.

Graphic Elements

Limited edition Tees

These were available at the race and also at Nike SOHO for a month after the race.