Corona
“World’s Longest Beach Towel”
ART DIRECTION / BRAND ACTIVATION
Size does matter sometimes.
🔥️
The cheeky stunt that broke the world record and became the talk of the town in Shanghai encouraging everyone to get out and CHILL during Summer on a gigantic beach towel by the iconic Huangpu River (the biggest river in Central Shanghai)
Measuring 98 meters in length, this beach towel can accommodate over 300 people chilling on it simultaneously. Stretch you legs on this epicly over sized beach towel and enjoy a cold one, thanks Corona!
For retail, we commissioned 5 prolific global artists to come up with awesome illustrations for beach towels. These became gifts/rewards to participants of the outdoor event and were available as limited edition towels available via the microsite, unleashing the chillest vibes to the world.
Scrolling Skills for Corona Rewards
We turned up the heat with a brand-new, scrollable mobile game: the extra-long beach towel challenge! Designed to bring the fun to Corona's e-commerce platform.
Gameplay:
It's a scrolling showdown!
See how long you can make your towel grow by scrolling.
The longer it gets, the more points you earn.
Grab the animated bonuses to add extra time to your run.
Your ultimate reward? A shot at winning a discount coupon for a six-pack of Coronas! Fastest fingers first!
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We turned up the heat with a brand-new, scrollable mobile game: the extra-long beach towel challenge! Designed to bring the fun to Corona's e-commerce platform.
Gameplay:
It's a scrolling showdown!
See how long you can make your towel grow by scrolling.
The longer it gets, the more points you earn.
Grab the animated bonuses to add extra time to your run.
Your ultimate reward? A shot at winning a discount coupon for a six-pack of Coronas! Fastest fingers first!
