Coke Studios

 With an organically grown YouTube platform built around the local Pakistani music industry with 12.9m subscriptions, Coca Cola seized the opportunity to compete with its rivals in the music space globally.

This Coke Studio identity is an expansive world of various levels of content, and invites the user to dive in and explore. An identity for Coke studios was needed that would deliver an omni-channel experience to customers. From the can to Coachella to the Metaverse and beyond, this brand identity needed to entice users as an entry point for a global collaborative music experience.












The brand identity system shows the ever-expanding, ever-evolving world of music, but also zooms in to focus on snapshots of content at any moment in time. Hence while each artist is hierarchically equal in fame and genre, the system flexes to highlight an artist's individuality through personalized typefaces and up-close portraiture.





More than just an allusion to an expansive collection of content, these levels nested within one another create a dynamic musical experience for modern audiences.