Airasia x Redamp
To commemorate Nike’s latest sneaker cushioning system, Nike React, we created a custom interactive basketball experience at the 'House of Hoops' by Foot Locker in Harlem, NY, complete with a vertical jump wall, bleachers, DJ booth, and of course a basketball court to fit the space.
House of Hoops by Foot Locker is an ode to basketball. A home for premium kicks from Nike, Jordan, and Converse, that's built by the game.
We created a series of graphics to be used as a store takeover, shirt, and poster for the launch of the new Nike React shoe, at House of Hoops Harlem, NYC. We built a station where customers could try on the shoe and test it out with a basketball hoop in store, Customers could compete to see who was the highest leaper also known as the Nike React Vert Jump Challenge.
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